Post Graduate Program in Digital Marketing

The Digital Marketing program is designed and aims in transforming you into a complete digital marketer with vast knowledge across the domain. By pursuing this course, you will be able to fasten your career by gaining advanced knowledge in Social Media, Web Analytics, SEO, and PPC. You will also get an extensive project experience throughout this course. It will be easier for you to manage and strategize digital marketing initiatives. Digital Marketing course includes these techniques.

What is Digital Marketing?

The world is turning digital as the number of internet users is increasing gradually. So, the marketing world prefers digital technologies in the marketing of products or services. Digital Marketing signifies all the marketing techniques that use the electronic devices or the internet. It is based on the website, email, social media, and search engines. Digital Marketing, which started developing since the 1990s, is becoming more reliable, prevalent and cost-efficient.

What does Digital Marketing cover?

  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Content Automation
  • Campaign Marketing
  • Influencer Marketing
  • Data-driven Marketing
  • E-commerce Marketing
  • Social Media Optimization
  • Display Advertising

What are the types of Digital Marketing?

  • Pay-Per-Click Advertising (PPC)
  • Email Marketing
  • Affiliate Marketing
  • Radio Advertising
  • Television Advertising
  • Mobile Phone Advertising
  • Search Engine Marketing
  • Social Media Marketing

What are the advantages of Digital Marketing?

  • It gives trackable and measurable results
  • It allows the organization to identify and reach the ideal buyers
  • It helps to develop overall communication between the consumer and the organization
  • It enables the organization to achieve a vast number of potential customers
  • It enables the organization to find new markets
  • It gives the opportunity to do properly planned marketing
  • It creates engaging campaigns
  • It provides the organization with a platform for global reach

What is a Digital Marketing professional?

A digital-marketing specialist has an in-depth understanding of all the trendy digital marketing functions, such as paid marketing, inbound marketing, web analytics, and social media marketing. The professionals of post graduate program in Digital Marketing are competent in planning, managing, and implementing integrated multichannel campaigns.

Digital Marketing Course Description

We provide access to 35+ live instructor-led batches, highly experienced trainers, simulation exams, highest quality e-learning content etc. Students are likely to receive a Masters Certificate from ICASR after they have completed this post graduation in digital marketing program. This certificate will state that you have acquired the complete skill set of a Digital Marketing Specialist and are ready to lead digital marketing efforts in your organization.

What are the Eligibility Criteria for Post Graduate Program in Digital Marketing?

In general, Digital Marketing course doesn’t have any specific eligibility criteria. You can pursue this course after your higher secondary, graduation, post-graduation, post-graduate diploma, or any other. Yes, you need to have a graduate degree for pursuing the postgraduate program in Digital Marketing course. Nevertheless, you need a lot of hard work and dedication in pursuing this course.

What are the channels of Digital Marketing?

  • Affiliate Marketing
  • Display Marketing
  • Email Marketing
  • Search Engine Marketing
  • Social Media Marketing
  • Multi-channel Communications
  • Social Networking
  • Video Advertising

What are the key reasons for the popularity of Digital Marketing?

  • It delivers conversations
  • It is less expensive than the traditional marketing techniques
  • It helps you in generating business revenues
  • It enables interaction with targeted audiences
  • It connects the mobile users
  • It builds brand reputation
  • It prepares for the Internet of Things

What are the latest developments in Digital Marketing?

Segmentation is one of the latest trends of Digital Marketing. It was introduced to target the specific markets in both business-to-consumer and business-to-business sectors. Data-driven advertising is the other trend which is making headlines these days. In every step of the customer journey, starting from website visit, the users generate a lot of data that is helping the business brands to know their audience and their buying behavior in a better way. But yes, the companies don’t expose their customers' privacy. Game advertising is also grabbing attention these days. These ads exist within a computer or video games. However, the game ads appear as brand-name products like cars, guns, or garments with gaming status symbols. Another trend which is getting ever-increasing popularity is remarketing. It allows the marketing professionals to publish targeted ads in front of a defined audience or searchers in web speak. Digital Marketing enables the marketing professionals to set up a collaborative environment in between the organization, digital agencies, and technology service provider. Digital agencies optimize effort and resource sharing.

Course Features

  • Online Lectures 300
What is Digital Marketing?

Any marketing effort that is online or web-based is Digital Marketing focusing on channels such as SEO, email, PPC, web designing, etc.

What is the course duration of Digital Marketing?

Course in Digital marketing takes 12 months. There are instances when the duration of the course can extend, but it purely depends upon the candidates.

What will I learn by the end of the course?

The course helps students to step by step learn the process of digital marketing. Students learn the following-

  • Designing social media posts and ads
  • Ranking website in Google's top search results
  • Build and grow your YouTube channel and earn via it
  • It prepares you for more certifications
  • It teaches you to generate online leads from your website
  • And Many more
What is the work of a digital marketer?

Digital marketer is a digital marketing professional responsible for developing, implementing and managing the marketing campaigns of the company via techniques such as social media, email, SPO, etc.

How is digital marketing beneficial?

It is by Digital Marketing only that it is an easy task to approach the target audience and also it is cost-effective. The business of all the sizes is benefited by it as it gives access to the mass market. It also helps your product by giving it a global reach.

How often should we update our website?

Updating your website frequently is essential. Longer periods of updates and the absence of new content is reflective of poor performance. In such cases the performance of the website is questionable.

What is SEO?

SEO extends to Search Engine Optimization. It is a process that uses onsite and offsite techniques affecting the online visibility of a particular website in a web search engine's unpaid results.

What is the eligibility criterion for this program?

Generally, the Digital Marketing course does not need any specific eligibility criteria. You only need to have a graduation degree in order to pursue to post graduate program in Digital Marketing course.